{"id":2236,"date":"2025-02-13T01:03:29","date_gmt":"2025-02-13T01:03:29","guid":{"rendered":"https:\/\/think-catalyst.com\/penny-grow-about-us\/"},"modified":"2025-08-07T19:18:26","modified_gmt":"2025-08-07T19:18:26","slug":"about-us","status":"publish","type":"page","link":"https:\/\/think-catalyst.com\/es\/about-us\/","title":{"rendered":"Sobre nosotros"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

QUIENES SOMOS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Somos una consultora de comunicaciones enfocada en la industria publicitaria.\n\n
Ofrecemos soluciones pr\u00e1cticas a muchos de los problemas que enfrentan las agencias y anunciantes en su trabajo.\n\n
Contamos con el conocimiento y la experiencia para ayudar a los anunciantes y agencias a navegar por todo el entorno publicitario y lograr los resultados que buscan.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tback to home<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Tu equipo de Expertos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Somos \u201cinsiders\u201d; los hemos hecho y lo\nhemos arreglado.<\/p>

Somos 2 profesionales con m\u00e1s de 60 a\u00f1os\nde experiencia en el negocio de la publicidad\ny la comunicaci\u00f3n. Hemos pasado por las\ntrincheras y estado en varias guerras, y\ntenemos las cicatrices de la batalla para\ndemostrarlo. Hemos cometido todos los\nerrores posibles y nos gustar\u00eda ayudarle a\nevitarlos. Todo nuestro aprendizaje y nuestra\nsabidur\u00eda est\u00e1 aqu\u00ed para su beneficio.<\/p>

Nuestros m\u00e9todos son similares a un\ncatalizador, un elemento externo que mejora y\nacelera una reacci\u00f3n, y se basa en el\nprincipio de pensamiento para tomar medidas\ndecisivas.<\/p>

No les diremos lo que deben hacer porque\nustedes conocen su negocio mejor que nadie.\n\nM\u00e1s bien, ayudamos a los equipos de\nMarketing \/ Agencias \/ Medios a identificar los\nproblemas que est\u00e1n afectando el desempe\u00f1o\ndel equipo y los ayudamos a llegar a\nacuerdos y planes de acci\u00f3n productivos y\nmutuamente adecuados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"\"\n\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t
\n\t\t\t\t

Riccardo<\/h2>

Founder & CEO<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Riccardo es el socio fundador de think-catalyst LLC\n\nSu deseo es poner su experiencia a trabajar para ofrecer soluciones practicas a la\nmayor\u00eda de los problemas t\u00edpicos que enfrentan las relaciones cliente \/ agencia y medios\ny optimizarlos y hacerlos crecer para ofrecer resultados de negocio transformadores.\nRiccardo aporta importantes conocimientos en el sector de comunicaci\u00f3n;\n\nNecesidades en la relaci\u00f3n cliente, la agencia y los medios\n\nConocimiento de las pr\u00e1cticas del mercado local\n\nIdiosincrasias culturales y empresariales\n\nEnfoque completo en resultados comerciales medibles\n\nRiccardo comenz\u00f3 su carrera en 1985 en Saatchi & Saatchi Compton New York y fue\nseguido por un per\u00edodo de 23 a\u00f1os en Grey Advertising en Nueva York, Madrid, Londres,\nGuatemala, y Brasil ascendiendo a Director Regional y CEO de Grey Latam, as\u00ed como\nmiembro de la Junta Directiva y Board de WPP Latina.\n\nM\u00e1s recientemente, y desde 2014, fue director general de Omnicom Media Group M\u00e9xico,\nmultiplicando por 6 la facturaci\u00f3n del negocio, construyendo la reputaci\u00f3n del Grupo con\ndisciplinas estrat\u00e9gicas, expandiendo nuevos productos y servicios, y agregando m\u00e1s de\n35 clientes.\n\nRiccardo tiene su sede en la Ciudad de M\u00e9xico y Miami y participa activamente en\neventos de la industria y forma parte del Consejo Directivo de Advertising Week Latam.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Ricardo founder and CEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Having been a lifelong insider in the business and career, his desire is
to put his experience to work in offering tailor-made solutions to most
typical problems facing marketer, agency and media relationships and
optimize and grow these to deliver transformational results. Riccardo
brings important knowledge and insight towards;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\n\n \n \t \n
\n\n \n VER MAS<\/span>\n\n <\/div>\n\t <\/a>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Vivek founder and CEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

He is also the Founder of BFC ideas, a training consultancy focused
on helping advertisers and Agencies get to better ideas, faster, and
cheaper. <\/p>

He has given Creative Thinking, Account Management, and selling
Skills training workshops to Marketers, Creatives, Account Managers, Media Experts, Retailers, R&D, Sales, Finance,Operations and HR Managers. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\n\n \n \t \n
\n\n \n VER MAS<\/span>\n\n <\/div>\n\t <\/a>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Welcome To THINK CATHALYST<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

At Thynk Catalyst, we are more than just a communications consultancy\u2014we are strategic partners for advertisers and agencies navigating the ever-evolving advertising landscape.\n\nWith deep industry expertise and a results-driven approach, we provide practical solutions to the key challenges faced by brands and agencies. From optimizing partnerships to accelerating new business, we help our clients achieve their goals with clarity and confidence.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

We understand the ad business inside out\nWe help advertisers and agencies overcome challenges and maximize their potential\nWe offer honest, valuable advice in a fast-changing industry\nWe bridge the gap between brands and agencies, ensuring strong and effective relationships<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
Amazing Staff <\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
Financial Awards<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
Countries <\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
Happiness<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

what we do<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

\ud83d\udd39 Agency Search \u2013 Connecting advertisers with the right agencies through our proprietary AdMatch process.
\n\ud83d\udd39 Agency Talent Acquisition \u2013 Finding and placing top talent with our TalentMatch methodology.
\n\ud83d\udd39 Relationship Management \u2013 Strengthening advertiser-agency collaboration for better business results.
\n\ud83d\udd39 New Business Acceleration \u2013 Helping agencies refine their positioning and pitch strategies to drive growth.

\n\nWant to transform your agency or brand\u2019s success? Let\u2019s talk.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

ABOUT US We are a communications consultancy focused on the advertising industry. We offer practical solutions to many of the problems that face agencies and advertisers in their work. We have the knowledge and experience to help Advertisers and Agencies navigate the whole advertising environment and achieve the results they seek. back to home Team […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-2236","page","type-page","status-publish","hentry"],"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"_nx_notification_thumb_100_100":false,"_nx_notification_thumb_200_200":false,"_nx_notification_thumb_300_300":false,"_nx_notification_thumb_400_400":false,"_nx_notification_thumb_500_500":false},"uagb_author_info":{"display_name":"ric.ferraris@gmail.com","author_link":"https:\/\/think-catalyst.com\/es\/author\/ric-ferrarisgmail-com\/"},"uagb_comment_info":0,"uagb_excerpt":"ABOUT US We are a communications consultancy focused on the advertising industry. We offer practical solutions to many of the problems that face agencies and advertisers in their work. We have the knowledge and experience to help Advertisers and Agencies navigate the whole advertising environment and achieve the results they seek. back to home Team…","_links":{"self":[{"href":"https:\/\/think-catalyst.com\/es\/wp-json\/wp\/v2\/pages\/2236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/think-catalyst.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/think-catalyst.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/think-catalyst.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/think-catalyst.com\/es\/wp-json\/wp\/v2\/comments?post=2236"}],"version-history":[{"count":98,"href":"https:\/\/think-catalyst.com\/es\/wp-json\/wp\/v2\/pages\/2236\/revisions"}],"predecessor-version":[{"id":3131,"href":"https:\/\/think-catalyst.com\/es\/wp-json\/wp\/v2\/pages\/2236\/revisions\/3131"}],"wp:attachment":[{"href":"https:\/\/think-catalyst.com\/es\/wp-json\/wp\/v2\/media?parent=2236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}