Riccardo is the Founder and CEO at Think Catalyst LLC.
Having been a lifelong insider in the business and career, his desire is to put his experience to work in offering taylor-made solutions to most typical problems facing marketer, agency and media relationships and optimize and grow these to deliver transformational results.
Riccardo brings important knowledge and insight towards;
Client, Agency and Media relationship needs
Understanding of local market practices
Cultural and Business idiosyncrasies
A complete focus on measurable business results
Riccardo started his career in 1985 at Saatchi & Saatchi Compton New York and was followed by a 23 year stint at Grey Advertising in New York, Madrid, and London, then rising to Latam Regional Director & CEO as well as Board member of WPP Latina.
He has been CEO and led creative and media agencies in Guatemala/Central America, Mexico, and Brazil in both local and regional assignments.
Most recently and since 2014 he was CEO of Omnicom Media Group Mexico, growing the business 6 fold, building the Group’s reputation with strategic disciplines, expanding new products and services, while adding 35+ clients.
Riccardo is based between Mexico City and Miami and actively participates in industry events and is on the Advisory Board of Advertising Week Latam.