Vivek is the Programs Director at Think Catalyst LLC.
He is also the Founder of BFC ideas, a training consultancy focused on helping advertisers and Agencies get to better ideas, faster, and cheaper.
He has given Creative Thinking, Account Management, and selling Skills training workshops to Marketers, Creatives, Account Managers, Media Experts, Retailers, R&D, Sales, Finance, Operations and HR Managers.
His training career spans 18 years, 150+ Clients, 15 countries, and 3 continents.
Before becoming a Trainer, Vivek spent ten years working in Brand Management at Unilever and Kellogg. He also spent ten years working at the Leo Burnett Agency. He has worked on the ground in Venezuela, Mexico, Hong Kong/China, and the USA. He has had Local, Regional, and Global roles.
This broad background on both the Marketing and Advertising side, as well as his hands on experience with many different Advertisers and their Agencies, has given him unique insight into the problems that are typically faced on both sides, and in how to make the crucial Advertiser/Agency relationship work effectively.