We are a communications consultancy focused on the advertising industry.
We offer practical solutions to many of the problems that face agencies and advertisers in their work.
We have the knowledge and experience to help Advertisers and Agencies navigate the whole advertising environment and achieve the results they seek.
We’re the ultimate insiders who’ve been there and fixed that.
We’re 2 guys with a combined 60+ years in the advertising and communication’s business. We’ve been through the trenches and several wars and have the battle scars to prove it. We’ve made all the mistakes possible, and we’d like to help you avoid them. All of our combined learnings and wisdom are here for your benefit.
Our methods are akin to a catalyst, an outside element that improves and accelerates a reaction, and on the principle of thinking, then taking decisive action.
No junior staff, just Riccardo and Vivek to help the Marketing / Agency / Media teams identify the issues that are affecting team performance and help them come to productive, mutually suitable agreements and action plans.
Riccardo is the Founder and CEO at Think Catalyst LLC. Having been a lifelong insider in the business and career, his desire is to put his experience to work in offering tailor-made solutions to most typical problems facing marketer, agency and media relationships and optimize and grow these to deliver transformational results. Riccardo brings important knowledge and insight towards; Client, Agency and Media relationship needs Understanding of local market practices Cultural and Business idiosyncrasies A complete focus on measurable business results Riccardo started his career in 1985 at Saatchi & Saatchi Compton New York and was followed by a 23 year stint at Grey Advertising in New York, Madrid, London, Guatemala, Mexico and Brazil while rising to Latam Regional Director & CEO as well as Board member of WPP Latina. Most recently and since 2014 he was CEO of Omnicom Media Group Mexico, growing the business 6 fold, building the Group’s reputation with strategic disciplines, expanding new products and services, while adding 35+ clients. Riccardo is based between Mexico City and Miami and actively participates in industry events and is on the Advisory Board of Advertising Week Latam.
Vivek is the Programs Director at Think Catalyst LLC
He is also the Founder of BFC ideas, a training consultancy focused on helping
advertisers and Agencies get to better ideas, faster, and cheaper.
He has given Creative Thinking, Account Management, and selling Skills training
workshops to Marketers, Creatives, Account Managers, Media Experts, Retailers,
R&D, Sales, Finance, Operations and HR Managers.
His training career spans 18 years, 150+ Clients, 15 countries, and 3 continents.
Before becoming a Trainer, Vivek spent ten years working in Brand Management at
Unilever and Kellogg. He also spent ten years working at the Leo Burnett
Agency. He has worked on the ground in Venezuela, Mexico, Hong Kong/China, and
the USA. He has had Local, Regional, and Global roles.
This broad background on both the Marketing and Advertising side, as well as his
hands on experience with many different Advertisers and their Agencies, has given
him unique insight into the problems that are typically faced on both sides, and in
how to make the crucial Advertiser/Agency relationship work effectively.
Having been a lifelong insider in the business and career, his desire is
to put his experience to work in offering tailor-made solutions to most
typical problems facing marketer, agency and media relationships and
optimize and grow these to deliver transformational results. Riccardo
brings important knowledge and insight towards;
He is also the Founder of BFC ideas, a training consultancy focused
on helping advertisers and Agencies get to better ideas, faster, and
cheaper.
He has given Creative Thinking, Account Management, and selling
Skills training workshops to Marketers, Creatives, Account Managers, Media Experts, Retailers, R&D, Sales, Finance,Operations and HR Managers.
At Thynk Catalyst, we are more than just a communications consultancy—we are strategic partners for advertisers and agencies navigating the ever-evolving advertising landscape. With deep industry expertise and a results-driven approach, we provide practical solutions to the key challenges faced by brands and agencies. From optimizing partnerships to accelerating new business, we help our clients achieve their goals with clarity and confidence.
We understand the ad business inside out We help advertisers and agencies overcome challenges and maximize their potential We offer honest, valuable advice in a fast-changing industry We bridge the gap between brands and agencies, ensuring strong and effective relationships
🔹 Agency Search – Connecting advertisers with the right agencies through our proprietary AdMatch process.
🔹 Agency Talent Acquisition – Finding and placing top talent with our TalentMatch methodology.
🔹 Relationship Management – Strengthening advertiser-agency collaboration for better business results.
🔹 New Business Acceleration – Helping agencies refine their positioning and pitch strategies to drive growth.
Want to transform your agency or brand’s success? Let’s talk.
we are more than just a communications consultancy—we are strategic partners for advertisers and agencies navigating the ever-evolving advertising landscape.
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